Roku announced its first self-branded TVs at CES last year, and as expected, the main emphasis was on budget pricing and providing a solid, dependable product. Above all else, the Roku Select and Plus Series TVs were a vehicle for getting Roku’s software into even more homes. But the first-party Roku TVs fell a bit flat in terms of picture quality compared to sets from TCL, Hisense, and other TV makers that play in the same pricing territory. They were fine but unexceptional.
For 2024, Roku…
