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Dubai News Club > Tech > Roku says its ads aren’t meant to be “interruptive” after controversial test
Tech

Roku says its ads aren’t meant to be “interruptive” after controversial test

Press Room
Last updated: 2025/04/23
Press Room
Published: April 23, 2025
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Last month, Roku ensnared itself in controversy after customers quickly complained about a limited test where an advertisement for Moana 2 started playing as soon as the company’s products were powered on. Across Reddit and other social media channels, people threatened to ditch their devices if Roku repeated such an experiment. The message, at least from some customers, was clear: dial it back.

Roku users have come to accept ad banners on the homescreen and in other areas of the OS in…

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