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Dubai News Club > Tech > Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch
Tech

Samsung mocks Apple’s crushing iPad Pro ad with its own ‘UnCrush’ pitch

Press Room
Last updated: 2024/05/16
Press Room
Published: May 16, 2024
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On one side, responses included creatives like Hugh Grant and anyone who spotted a slightly-too-on-the-nose representation of Big Tech’s steamroller approach to art, copyright, and the past, powered by the might of generative AI tools. On the other there were the people ticked off by the knowledge that there was any backlash at all.

In response, the Samsung Mobile account on X posted this video with the hashtag “UnCrush,” which Ad Age reports was created by BBH USA and directed by Zen…

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