Samsung’s new phones will almost certainly be the most popular Android phones of 2025. They’ll probably also be among the best Android phones of 2025. And yet the Unpacked event this week felt like one of the most boring phone launches… ever. Are we entering a new phase of the smartphone industry, in which companies basically just launch the same thing over and over? Wait a second: have we been in that phase for a while now?
After that, we take a deep breath and wade into the first week…
