Snapchat just launched a new AR makeup filter that links to products that users can buy to recreate their looks in the real world. It’s a partnership with cosmetics brand NYX Professional Makeup that they’re calling Beauty Bestie.
AR beauty filters are nothing new, but Snapchat and NYX have turned this filter into a marketing tool for products consumers would typically find in a local pharmacy. With struggling pharmacy chains shutting down a lot of locations lately, this is one way NYX…
