When two former Apple engineers pitched me a portable, battery-operated blender for my existing bottles — one that now counts Apple design legend Jony Ive himself as an outspoken investor — I saw it as a curiosity. Who’s going to spend $129 and lug around 1.5 pounds of batteries for a weakly blended smoothie?
But I got one thing wrong about the Cruz BlenderCap: the smoothies aren’t weak at all. There are many other reasons why it’s a niche product, but delicious drinks aren’t…
