Atari is now selling a smartwatch that prioritizes fun over functionality. The watch’s user interface can be customized with Atari 2600-themed artwork and sound effects. But pushing it squarely into impulse purchase territory is the watch’s ability to play Centipede, Pong, Super Breakout, and Missile Command using the touchscreen or the watch’s crown dial functioning as a paddle controller.
Instead of trying to compete with the Apple Watch’s capabilities, the Atari 2600 My Play Watch…
