Universal Music Group has inked a “multi-dimensional” deal with TikTok that will see its roster of artists — which includes Taylor Swift, Drake, and Olivia Rodrigo — return to the social media platform’s one billion-plus users. UMG began pulling its music from TikTok on February 1st after the old contract expired.
Notably the deal will address concerns that UMG and its artists have with generative AI “TikTok and UMG will work together to ensure AI development across the music…
