TikTok’s meteoric rise came through its focus on bite-size videos, delivered with eerie specificity and the ability to scroll endlessly. But now, as competitors get serious about giving TikTok a run for its money, the company appears to be increasingly focused on its livestreaming program — and particularly, how it can be used to sell things.
The question of whether livestream shopping will catch on outside of Asia has lingered for a while. And so far, TikTok’s experiments in other…
