TikTok introduced a slew of new advertiser tools at the company’s annual advertiser summit on June 3rd. The new products range from AI-powered ad tools to new features connecting creators and brands, but the overall picture is clear: advertiser content on TikTok is about to become much more tailored and specific.
The company will give brands precise details about how their target audience is using the platform — including AI-generated suggestions on ads to run. Using a tool called Insight…
