TikTok is adding new features to its advertising portal, Promote, including the ability to boost the videos of other users, the company announced today.
The in-app tool, geared toward small businesses and creators, is getting several updates around audience targeting, campaign objectives, and boosting posts. The Promote feature allows brands and users to turn their content into ads without leaving the app, and TikTok encourages brands and creators to use the platform as a way of reaching…
