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Dubai News Club > Tech > TikTok’s podcast boom might be a bust
Tech

TikTok’s podcast boom might be a bust

Press Room
Last updated: 2024/03/19
Press Room Published March 19, 2024
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This is Hot Pod, The Verge’s newsletter about podcasting and the audio industry. Sign up here for more.

The common wisdom goes that video is the key to podcast discovery: you take the juiciest clips from your show, hope one goes viral every now and then on TikTok, and then that wider (and younger) audience becomes your new listeners. Uncah jamz is the prime example of this, sending a bunch of new attention to Call Her Daddy. But even podcasters who have cracked the code on TikTok have…

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