Twitter’s latest unexpected change is square profile pictures for brands

Twitter is adding to its increasingly complex ways of differentiating accounts with new square profile pictures with rounded corners for brands. The new type of profile pic started rolling out on the platform on Monday, and you might already be able to see them on brand profiles and in your feed.

Here’s what The Verge’s new square profile pic looks like, for example:

And here it is in the feed:

It…