Uber is ending its free loyalty program, Uber Rewards, so it can turn its attention to its subscription-based Uber One membership. In an email sent to customers, Uber explains that users can still earn points until the end of August, and that the last day to redeem points is October 31st.
“Thank you for being part of Uber Rewards,” the email reads. “It’s been a great ride, but we’ve decided to end Rewards soon, as we shift our focus to our new Uber One membership program.”
