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Dubai News Club > Tech > Walmart made a whole Christmas movie just to sell you stuff
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Walmart made a whole Christmas movie just to sell you stuff

Press Room
Last updated: 2024/11/27
Press Room
Published: November 27, 2024
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Walmart is linking up with Roku to release a full-length Christmas movie that will let viewers buy products on their TV during specific parts of the story, Business Insider reports. It’s the retailer’s second go at the idea of shoppable TV after previously trying out a social media romcom series. Walmart learned customers seemed likelier to buy something the longer they watched, so a feature was the next move.

This time Walmart will make it easier to buy products on the TV screen by…

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