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Dubai News Club > Tech > What is an Xbox?
Tech

What is an Xbox?

Press Room
Last updated: 2025/06/26
Press Room
Published: June 26, 2025
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Microsoft’s “This is an Xbox” marketing campaign in November always felt a little too early. If you ask a friend or family member what an Xbox is, the response is likely going to be “it’s a game console.” Xbox is ingrained in popular culture as a box under your TV that you play games on, but Microsoft’s ads over the past six months have been attempting to redefine the Xbox as a platform that spans across phones, laptops, TVs, handheld gaming PCs, and even VR headsets.

The ads…

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