WhatsApp users in India can now do their grocery shopping without ever leaving their messaging app. Meta announced a new integration with JioMart today, through which users can text “Hi” to a certain number and be taken to an in-app shopping experience. The shopping experience looks fairly familiar, akin to what Instacart and other delivery services have been designing for years. But here, there’s no other app. And for WhatsApp, that’s a big deal.
Meta is convinced that business…
