Microsoft and Sony have both spent thousands of dollars this week in marketing campaigns at The Sphere in Las Vegas. The $2.3 billion attraction has been lighting up social media for weeks now, after U2 played the first-ever show at The Sphere last month. On Thursday night Microsoft lit up The Sphere with its new Xbox marketing campaign, and just a day later Sony chose The Sphere to showcase Spider-Man 2.
Both companies may have paid as much as $450,000 to get their campaigns displayed on The…
