Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong viewer response, we’ve since widely rolled out Pause ads to all advertisers,” YouTube comms manager Oluwa Falodun confirms to The Verge.
Technically, YouTube started piloting pause ads in 2023 with a limited selection of advertisers, but Google chief business officer Philipp Schindler revealed this April that they were unsurprisingly a big hit with ad firms and…
