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Dubai News Club > Tech > YouTube is bringing shopping features to Shorts as it chases TikTok
Tech

YouTube is bringing shopping features to Shorts as it chases TikTok

Press Room
Last updated: 2022/11/15
Press Room
Published: November 15, 2022
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The long-form video giant is testing shopping features with US-based creators and audiences in the US, India, Brazil, Canada, and Australia, allowing influencers to tag their own products in Shorts that viewers can then purchase, according to the report. An affiliate marketing program, open to select US influencers, adds yet another way for creators to monetize their Shorts, with YouTube, the creator, and the merchant all taking a cut of sales, according to the Financial Times.

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