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Dubai News Club > Tech > Craig Federighi confirms Apple’s first attempt at an AI Siri wasn’t good enough
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Craig Federighi confirms Apple’s first attempt at an AI Siri wasn’t good enough

Press Room
Last updated: 2025/06/10
Press Room
Published: June 10, 2025
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In March, Apple delayed its upgraded Siri, saying that “it’s going to take us longer than we thought to deliver” the promised features. At WWDC this week, Apple’s SVP of software Craig Federighi and SVP of worldwide marketing Greg Joswiak shared more details about the decision to delay in an interview with The Wall Street Journal’s Joanna Stern.

As part of its initial Apple Intelligence announcements at WWDC 2024, Apple said that the improved Siri would have awareness of your…

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