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Dubai News Club > Tech > Apple’s HomeView ad is confusing to everyone except parents
Tech

Apple’s HomeView ad is confusing to everyone except parents

Press Room
Last updated: 2026/10/13
Press Room
Published: October 13, 2026
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Apple’s ad introducing its new HomeView smart display is a little unusual. It’s fast-paced and unruly, depicting a family of five as they rush through the morning routine. There’s yelling and mess, misplaced keys and discarded eggshells. Apple’s typical vibe is clean, simple, orderly; this commercial is chaos.

But the spot has parents — those with teen children in particular — feeling seen.

I’ll admit that it stressed me out the first time I watched it, too. Mornings getting my…

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