Adobe is acquiring the digital marketing platform Semrush for around $1.9 billion. In a press release on Wednesday, Adobe says the deal will allow it and Semrush to give marketers insight into how their brands appear across the web.
The acquisition builds on Adobe’s existing suite of marketing tools that help businesses manage digital campaigns and analyze web traffic. Adobe has begun incorporating AI into its marketing platform as well, as it now allows brands to generate ads using the…
