At an event in New York City, Sonos announced two new audio products — the Sonos Beam Ultra soundbar and Sonos Ace Ultra headphones, details of which were found in an FCC filing in early August — and a major update to its audio operating system dubbed Sonos 27. It’s the biggest single Sonos announcement since 2024, when a new app rollout upset its customers and sent it into damage control mode.
Software changes are core to Sonos’ announcements, with the company leaning heavily into AI…
