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Dubai News Club > Tech > AI won’t save advertising, says Digitas’ Amy Lanzi
Tech

AI won’t save advertising, says Digitas’ Amy Lanzi

Press Room
Last updated: 2026/07/02
Press Room
Published: July 2, 2026
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We’ve got a special Decoder today — I had the chance to talk with Amy Lanzi, the CEO of Digitas North America, in front of a live audience at the Uber Villa at the Cannes Lions advertising festival in the South of France. I know, it’s a hard gig, but I do it for you.

Amy has been on Decoder three times now, and she’s one of my favorite people to chat with — she is clear-eyed about what the advertising industry really is and does for brands and what all the money sloshing around the…

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