In the voice assistant arms race, the frontrunner may be about to finish last. On the heels of Apple revealing a new “Apple Intelligence”-powered Siri at its WWDC 2024 conference, a new report from Fortune indicates that Amazon’s Alexa — arguably the most capable of the current voice assistants — is struggling with its own generative AI makeover:
… none of the sources Fortune spoke with believe Alexa is close to accomplishing Amazon’s mission of being “the world’s best…
