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Dubai News Club > Tech > Apple is banking on privacy to set its smart glasses apart
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Apple is banking on privacy to set its smart glasses apart

Press Room
Last updated: 2026/07/26
Press Room
Published: July 26, 2026
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According to Mark Gurman, Apple is planning to reveal its first smart glasses at WWDC next June, with an expectation that they’ll launch by the end of 2027. Part of the hold-up may be around the company’s efforts to get its privacy features and messaging in order. Smart glasses in general, and Meta’s in particular, have ignited controversy over their ability to stealthily capture photos and videos. As Gurman points out:

The company has spent more than a decade making privacy one of its…

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