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Dubai News Club > Tech > Apple Music to sponsor Super Bowl halftime show amidst push into sports
Tech

Apple Music to sponsor Super Bowl halftime show amidst push into sports

Press Room
Last updated: 2022/09/23
Press Room
Published: September 23, 2022
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Snoop Dogg performs at the Super Bowl halftime show in 2022.
Snoop Dogg performs at the Super Bowl halftime show in 2022. | Photo by Michael Owens/Getty Images

Apple Music will sponsor next February’s Super Bowl halftime show, replacing long-time sponsor Pepsi. In a press release, the NFL says over 120 million people watched the Super Bowl LVI halftime show in February this year, which featured performances from Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar. The New York Times reports that the NFL had been…

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