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Dubai News Club > Tech > Apple’s new CEO could change when it launches phones and laptops
Tech

Apple’s new CEO could change when it launches phones and laptops

Press Room
Last updated: 2026/09/29
Press Room
Published: September 29, 2026
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John Ternus, Apple’s new CEO, wants Apple to launch products more often than its usual splashy moments in the fall and the spring, according to a Bloomberg report detailing some of Ternus’s initial plans for the company.

Apple regularly holds iPhone launch events in September and often announces products later in the year and in springtime, but “Ternus has indicated that Apple must introduce products more quickly and become more experimental to remain competitive in the artificial…

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