Since TikTok burst into mainstream consciousness, many things have been called a “TikTok clone”: YouTube Shorts, Instagram Reels, Snapchat Spotlight, Netflix’s Clips, LinkedIn’s vertical video feed, and countless other, less recognizable names like Triller, Zynn, and Byte.
For years now, Facebook and Instagram have pumped users’ feeds with video as Meta chases TikTok’s runaway success. But if tests running abroad are any indication, the TikTok-ification of social media might…
