RedNote, the Chinese social media app also known as Xiaohongshu, rose to the number one spot on the Apple App Store as a US ban closes in on TikTok. The app offers a mix of pictures, short-form videos, and text posts across “follow,” “explore,” and “nearby” feeds.
A cursory scroll through RedNote’s Explore page shows English-language posts scattered among those written in Chinese. Many American users call themselves “TikTok refugees” in videos, while others write in text…
