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Dubai News Club > Tech > Dell admits consumers don’t care about AI PCs
Tech

Dell admits consumers don’t care about AI PCs

Press Room
Last updated: 2026/01/07
Press Room
Published: January 7, 2026
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Dell has revealed that consumers aren’t buying PCs for AI features right now. In an interview with PC Gamer ahead of CES, Dell has made it clear its 2026 products aren’t all about being AI-first, and it’s moving beyond being “all about” AI PCs.

“We’re very focused on delivering upon the AI capabilities of a device—in fact everything that we’re announcing has an NPU in it — but what we’ve learned over the course of this year, especially from a consumer perspective, is…

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