Camera and lens prices keep going up, but somehow, Fujifilm’s latest medium format mirrorless flagship includes a bunch of new features but costs significantly less than its predecessor. Fujifilm has announced its new GFX100 II camera at its X Summit livestream from Stockholm, Sweden, and in addition to a new sensor, new subject-detecting autofocus, and full-width 4K video, the new camera will have a price of $7,499 when it comes out in the fall, about $2,500 less than the GFX100.
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