Google is stepping things up in the AI agent browser wars.
The company is launching a suite of new features deeply embedding Gemini into Chrome. That starts with the announcement that Gemini in Chrome will no longer require a membership fee and will begin rolling out to both Mac and Windows users in the US starting today. It’s all part of the battle for consumer use of AI-fueled browsers, which OpenAI, Anthropic, Google, Perplexity, and other companies are all fighting to win.
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