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Dubai News Club > Tech > HBO’s no good very bad rebrand
Tech

HBO’s no good very bad rebrand

Press Room
Last updated: 2025/05/16
Press Room
Published: May 16, 2025
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It’s not TV, it’s HBO. No, sorry, it’s HBO Go. And also HBO Now. But now it’s HBO Max, except wait, now it’s not HBO at all? It’s just Max? Actually, I’m being told it is once again HBO Max. Thank you for joining us on this wild and utterly nonsensical branding journey. Please keep watching The White Lotus.

On this episode of The Vergecast, Nilay, David, and The Verge’s Jake Kastrenakes start the show with some personal news before digging into Warner Bros. Discovery’s…

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