I’ve become almost numb to the deluge of notifications that hit my phone every day. But when an app sends a simple, very human “Hi!” message, apparently that’s enough to stop me in my tracks. And Starbucks just sent exactly that push notification to god knows how many devices a few minutes ago. For what purpose? Who knows?
Just hi. No other context. A random hello on what’s (here in New York) a dreary, rainy Tuesday. So I tapped. Doing so just brought me into the Starbucks app…