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Dubai News Club > Lifestyle > Hojicha is a new Japanese drink that competes with matcha
Lifestyle

Hojicha is a new Japanese drink that competes with matcha

Press Room
Last updated: 2026/07/01
Press Room
Published: July 1, 2026
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After the great success achieved by matcha in the world of beverages, a new Japanese drink, hojicha, consisting of roasted green tea, has emerged to compete with matcha.
Hojicha belongs to the Japanese green tea family…

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