The brand trip is a right of passage for influencers. It’s a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness.
Usually it is fast fashion companies or beauty brands flying out influencers with the goal of flooding social media with sponsored content. This time, it was a major…
