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Dubai News Club > Tech > Influencer screenings aren’t going away
Tech

Influencer screenings aren’t going away

Press Room
Last updated: 2026/07/02
Press Room
Published: July 2, 2026
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For a few days, it seemed like Universal decided that there would be no advanced screenings of Christopher Nolan’s The Odyssey for influencers. But on Monday, influencers sat alongside traditional critics and journalists at special showings of The Odyssey specifically for the associated press junket. Despite what it may have looked like, Universal was not going back on its word. The studio was simply embracing an undeniable reality of the modern entertainment press.

Much as it may pain some…

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