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Dubai News Club > Tech > Instagram is sticking to short videos, says Adam Mosseri
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Instagram is sticking to short videos, says Adam Mosseri

Press Room
Last updated: 2024/07/09
Press Room
Published: July 9, 2024
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A creator asked me recently: “are we going to do longform video on Instagram?” The answer is no and I wanted to explain why.

We do a number of different things on Instagram but at the heart of it there are really two jobs. One: connecting you with friends. Two: helping you explore your interests, usually through shortfrom video.

It turns out that those two things are symbiotic. You see an amazing video that makes you laugh out loud from a comedian doing a bit, and you send it to someone…

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