Instagram will now let you upload Reels that are up to 3 minutes long, doubling the 90-second limit the platform had in place before, Instagram boss Adam Mosseri announced today.
He credits today’s change to users’ feedback saying that the 90 seconds “is just too short.” That’s a big turnaround for Mosseri, who said in July last year that the platform wouldn’t pursue longform videos because it could compromise the platform’s “core identity to connect people with friends.”
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