But that’s not why I think it’s time to retire the “tweet.” I wanted to save it. I felt that it was clearly becoming independent of the brand that had adopted it. I argued we should call all microblog posts tweets to avoid this goofy cycle of toots, skeets, threets, and now xeets. But with every vestige of the name slowly being scoured from the social media landscape “tweet” feels increasingly part of a bygone era.
It was meant to be something brief. Something remarkable in the…
