After a six year absence, Nike will soon begin selling products directly on Amazon, having previously stopped in 2019 to go it alone. At the same time, the company is reportedly set to increase prices across most of its sneakers and other clothes in the wake of recent US tariffs.
Nike stopped selling through Amazon after just two years on the platform, blaming the decision to end sales on Amazon’s inability to crack down on counterfeiters and unlicensed sellers. Just as pivotal was its…
