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Dubai News Club > Tech > Nothing spins off its budget brand CMF
Tech

Nothing spins off its budget brand CMF

Press Room
Last updated: 2025/09/25
Press Room
Published: September 25, 2025
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Nothing has announced that it plans to spin off its sub-brand CMF, which focuses on cheaper smartphones, earbuds, and wearables, into a standalone subsidiary based in India.

Founder and CEO Carl Pei announced the move on X, claiming he plans to build CMF into India’s “first truly global consumer tech brand.” Nothing is partnering with local manufacturer Optiemus in a joint venture to set up CMF, and announced plans to invest over $100 million and create at least 1,800 jobs over the next…

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