Views are the most visible metric on the internet. You can see, in more or less real time, how many views something got on YouTube, Instagram, TikTok, Facebook, and most other video platforms. X tracks views for every single thing you post, as does Threads. A view is the universal currency of success — more views, more fun.
But it’s all nonsense. Views are nothing. Views are lies.
You may not need me to remind you of this. We’ve known for years that view counts are meaningless, to the…
