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Dubai News Club > Tech > OpenAI and Jony Ive’s ‘io’ brand has vanished, but their AI hardware deal remains
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OpenAI and Jony Ive’s ‘io’ brand has vanished, but their AI hardware deal remains

Press Room
Last updated: 2025/06/22
Press Room
Published: June 22, 2025
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OpenAI has scrubbed mentions of io, the hardware startup co-founded by famous Apple designer Jony Ive, from its website and social media channels. The sudden change closely follows their recent announcement of OpenAI’s nearly $6.5 billion acquisition and plans to create dedicated AI hardware.

OpenAI tells The Verge the deal is still happening, but it scrubbed mentions due to a trademark lawsuit from Iyo, the hearing device startup spun out of Google’s moonshot factory.

The announcement…

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