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Dubai News Club > Tech > Rad Power Bikes is pulling out of Europe to focus on US e-bike sales
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Rad Power Bikes is pulling out of Europe to focus on US e-bike sales

Press Room
Last updated: 2023/07/10
Press Room
Published: July 10, 2023
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Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its electric bikes to customers in the UK and the European Union starting in 2024.

Instead, the e-bike company will redouble its efforts in North America, where Rad feels its brand is strongest. In an interview, Rad Power…

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