Rad Power Bikes is pulling out of Europe, six years after first opening an office in the Netherlands in an effort to tap into the region’s bike-friendly market. Around 40 employees will be laid off by the end of the year, and the Seattle-based company will no longer sell its electric bikes to customers in the UK and the European Union starting in 2024.
Instead, the e-bike company will redouble its efforts in North America, where Rad feels its brand is strongest. In an interview, Rad Power…
