Snapchat is tweaking how people earn money on the platform by introducing a new, unified monetization program. The new program will cover content posted to Stories as well as Spotlight, the platform’s TikTok-like discovery feed filled with recommended video content. Under the program, influencers earn revenue for ads placed within eligible Stories and Spotlight posts.
The new program is currently in testing with a small group of users, and will roll out widely on February 1st, 2025. To…
