[Cairo, Egypt] On June 24, SOUEAST officially launched two plug-in hybrid SUVs, the S06 DM and S08 DM, in Egypt. Following its market entry with gasoline-powered models last year, this marks the brand’s first introduction of hybrid vehicles in this country. Targeting young urban drivers and family users respectively, the two new models further strengthen SOUEAST’s product lineup in Egypt.
New Hybrid SUVs for Diverse Mobility Needs
The S06 DM is positioned as an Urban Stylish Hybrid SUV with both trendy appearance and strong performance. It features a sporty open-front fascia, full-width LED taillights, and a 15.6-inch HD central touchscreen. Powered by a 1.5TD engine designed for hybrid applications and paired with a hybrid system, it delivers a combined system output of 250 kW, accelerates from 0 to 100 km/h in 7.8 seconds, offers an NEDC all-electric range of 114 km, and provides a combined range of over 1,300 km on a full tank and a full charge.
The S08 DM is positioned as a 7-seat urban comfort SUV, built for multi-scenario family travel. Measuring 4,810 mm in length with a 2,820 mm wheelbase, it features a standard three-row, seven-seat layout and offers up to 32 seating configurations, which is suitable for families and multi-passenger travel. It has been locally tuned for road conditions in Egypt and across Africa. The model is powered by a 1.5TD super hybrid system, delivering a maximum combined output of 255 kW and peak torque of 525 Nm, and comes standard with a 6.4L cooling and heating refrigerator and a 3.3 kW vehicle-to-load (V2L) function.
Both hybrid models support switching between electric and fuel power. The vehicles’ electric mode can reduce fuel consumption and cabin noise in cities. The fuel-powered system ensures uninterrupted travel on longer and high-speed journeys.
Deepening Market Presence and Accelerating Expansion in Egypt
SOUEAST introduced four models—S09, S07, S06, and S05—and officially entered the Egyptian market. Within just one year of entry, SOUEAST has risen to sixth place in Egypt’s passenger vehicle market and fourth among Chinese automotive brands, demonstrating strong market momentum.
SOUEAST’s product portfolio in Egypt now covers both the C- and D-segments, fuel-powered and electrified models, addressing a broader range of local mobility needs.
SOUEAST has more than 20 sales showrooms and nearly 10 after-sales service outlets in Egypt. The brand will introduce sedans and more electrified models while advancing localized production. This localization strategy will deliver more competitive products to Egypt, create jobs and support the development of the local automotive industry.
